Think about it this way: right now your mind, your life, your purpose, your future is like a room with the lights turned off. You have no idea what comes next. You’re confused and wandering around in the dark. The first thing we want to do is turn the lights on. So we do! What do we find? The room is a mess! There are clothes all over the place, a pizza box on the floor with a half a pizza in it, the floor can’t even be seen, old shoes hanging from the closet door, you get the idea. For most people, their first reaction is to turn the lights back off! That’s why the probationary month is so important – if you turn the light off you’ll go back to darkness, which for some people is easier than looking at the mess they’ve created with their belief systems!
Now, we have the lights on and we want to start cleaning up the mess. We get the clothes into drawers, we get the trash in the garbage, we dust and vacuum. Once the room is cleaned, we’ve done the ‘removal process’. That was the hard part! Now we get to decide how you want the room to look – this is the fun part! This is the re-education process. You get to choose how you want your life, your future, to be. Your purpose will become evident to you when the mess in your mind is cleaned up. Your personal style will emerge and you will have no fear in sharing it with the world. You’ll have gone from stumbling around in the dark, to taking a good look at the mess you’ve made, to cleaning up that mess and clearing out all the nonsense, and finally deciding with deliberate consciousness what you want your place in the world to be.
This is the secret all great men know. This is the way all great men have become GREAT MEN. It wasn’t given to them. They did the work. You can do this work. You owe it to yourself to fulfill your destiny, to live the life of your dreams, to unlock your personal greatness and show the world what you have to offer!
The 12-month program is set up on a calendar where you will have two group coaching calls a week. During the group coaching, you can raise your hand to be coached or observe while other students are coached. Either way, there is immense value because whether you are being coached or watching someone else get coached, your brain is being taught the cognitive mastery and emotional responsibility of the Alpha Male. There are also worksheet and assignments during the 12-month program. Everything is on-line and you have access to ask Kevin a question at any time. There are bonus calls from time to time that have specific topics, usually pertaining to the monthly focus.
It takes AT LEAST 6 months to make a full cognitive shift in awareness from thinking like a Beta to thinking like an Alpha. I ask everyone to stick with the program for at least 6 months (relapse is too easy otherwise). The 12-month cycle covers 12 Alpha Male topics – one each month. After 12 months, the cycle repeats and new information is presented. You are allowed to continue the program beyond 12 months as well – the program will simply repeat and you’ll get the information a second time. However, since the program is always evolving, there might be new information presented as the years progress.